Marketing and Advertising
	Planning Public opinion research Copy writing Television and radio production Print ad design Media buying/placement Product development
	Community Relations
	Consultation and advocacy Sponsorships and partnerships Public speaking Community outreach
	News Media Relations
	News release writing and distribution Editorial briefings Story line research and pitch Public service announcements (PSAs) Media and spokesperson training
	Crisis/Issues Management
	Strategic planning and implementation News media management Mitigation advice
	Event Planning
	Leadership Organization and management Volunteer support and team building Promotion and publicity